Sting SZN | LBK Ladies Performance Terry SS Hoodie

This is a premium women’s performance + lifestyle hybrid and should be positioned as:

• Women’s training layer
• Elevated athleisure piece
• Fashion-forward athletic wear
• Girls + moms lifestyle product
• Drop-ready standout item

Because it’s:

• New Era brand (strong lifestyle + sport crossover)
• Performance terry fabric (premium feel)
• Short sleeve hoodie silhouette
• Dual graphics (front + back = higher perceived value)
• Women-specific fit
• Strong boutique / athleisure appeal

…it should sit above standard short sleeve hoodies and most performance tops, but below full premium fleece.